" The relations individuals enter into with other individuals nowadays have been described as ‘pure’ – meaning ‘no strings attached’, no unconditional obligations assumed and so no predetermination, and therefore no mortgaging, of the future. The sole foundation and only reason for the relationship to continue is, it has been said, the amount of mutual satisfaction drawn from it. "

― Zygmunt Bauman , Moral Blindness: The Loss of Sensitivity in Liquid Modernity