" secular liturgies” show that the so-called secular still testifies to our religious nature, not just because it involves beliefs or “spiritual” messages, but because even the secular is ultimately about love of something ultimate, with practices intended to form our love. Secular liturgies don’t create our desire; they point it, aim it, direct it to certain ends. "

― James K.A. Smith , Desiring the Kingdom: Worship, Worldview, and Cultural Formation