QUOTE : That new middle class soon grew concerned about the unruliness of workers, and especially about their drinking. Inspired by a temperance crusade led by the revivalist Lyman Beecher, a group of mill owners formed the Rochester Society for the Promotion of Temperance. Its members pledged to give up all liquor and to stop paying their workers in alcohol. Swept up in the spirit of evangelical revival, they began to insist that their workers join their churches; and they ultimately fired those who did not. In this effort, they were led, principally, by their wives.