QUOTE : In sum? We overestimate the impact of purchases on our wellbeing and underestimate the impact of experiences. The thought of your house—even if you’re currently standing in it—vanishes into the cacophony of your other daily thoughts. With experiences this isn’t the case. But what if you’ve already bought your Louboutins? Then at least make sure you’re consciously enjoying them. Ideally you want to be brushing and polishing them each morning and dreaming of nothing but bright red shoe soles each night.