" For Baudrillard, phenomena such as fly on the wall documentaries and political opinion polls - both of which claimed to present reality in an unmediated way - would always pose an insoluble dilemma. Did the presence of the cameras affect the behavior of those being filmed? Would the publication of poll results affect the future behavior of voters? Such questions were undecidable, and therefore 'reality' would always be elusive: at the very moment when it seemed that it was being grasped into the raw, reality transformed into what Baudrillard, in a much misunderstood neologism, called 'hyperreality'. "

― Mark Fisher , Capitalist Realism: Is There No Alternative?