" Confronted with capital’s intense semiotic pollution, its encrustation of the urban environment with idiotic sigils and imbecilic slogans no-one – neither the people who wrote them nor those at whom they are aimed – believes, you often wonder: what if all the effort that went into this flashy trash were devoted to a public good? "

― Mark Fisher , Ghosts of My Life: Writings on Depression, Hauntology and Lost Futures