" The election campaign of 1951–2 was conducted through large public meetings, door-to-door canvassing, and the use of visual media. ‘At the height of election fever’, wrote a British observer, ‘posters and emblems were profuse everywhere – on walls, at street corners, even decorating the statues in New Delhi and defying the dignity of a former generation of Viceroys’. A novel method of advertising was on display in Calcutta, where stray cows had ‘Vote Congress’ written on their backs in Bengali. "

― Ramachandra Guha , India After Gandhi: The History of the World's Largest Democracy