" The result was a presentation entitled “Google Strategy: Past, Present, and Future.” We delivered it to the board in October 2002 (setting the stage for Mike Moritz’s request for a more comprehensive plan the following summer), and components of it continued to be used to describe Google’s approach for years thereafter. The principles that it describes were quite different from those of the normal late-’90s dot-com, and today they stand as a foundational blueprint for how to create an Internet Century success story: Bet on technical insights that help solve a big problem in a novel way, optimize for scale, not for revenue, and let great products grow the market for everyone. "

― Eric Schmidt , How Google Works