" The right strategy has a beauty to it, a sense of many people and ideas working in concert to succeed. Start by asking what will be true in five years and work backward. Examine carefully the things you can assert will change quickly, especially factors of production where technology is exponentially driving down cost curves, or platforms that could emerge. In a five-year timeline there are disrupters—and opportunities—in many markets. What will be the disrupters affecting you? "

― Eric Schmidt , How Google Works