" Car insurance,” said Serge. “Watch any channel on TV for any length of time, and every other commercial is a British lizard, an upwardly mobile caveman, a calcified chick named Flo, the anthropomorphic jerk named Mayhem who tricks you into accidents, the guy in a hard hat who hits cars with sledgehammers, the character who played the president in the show 24 saying, ‘That’s Allstate’s stand,’ ‘Nationwide is on your side,’ ‘Fifteen minutes could save you some shit.’ ” “I like Mayhem,” said Coleman. “He makes me not feel so bad about breaking stuff.” “And yet we’re still not manufacturing anything you can hold in your hands,” said Serge. "
― Tim Dorsey , Tiger Shrimp Tango (Serge Storms, #17)