QUOTE : Florida City?” Coleman dropped a Vicodin. “So that’s what that string of motels is called?” Serge nodded. “Actually a funny story. Used to be called Detroit.” Coleman swigged a pint of Rebel Yell. “Now you’re making fun of me because I’m wrecked.” “Swear to God. You can look it up,” said Serge. “I wouldn’t shit you.” “I know,” said Coleman. “I’m your favorite turd.” “And naming it Detroit wasn’t even an accident, like the other times when two pioneer families set up shop in the sticks and there’s no one else around to stop them, and they’re chugging moonshine by the campfire, ‘What should we call this place?’ ‘Fuck it, I already spent enough effort today running from wild pigs,’ and then you end up with a place called Toad Suck, Arkansas—you can look that up, too. Except modern-day Florida City started as an ambitious land development with hard-sell advertising and giant marketing geniuses behind the project. Then they had the big meeting to concoct a name: ‘I got it! What do people moving to Florida really want? To be in Michigan!