" Between the moral force of the civil rights movement and Johnson’s skillful use of the bully pulpit, a consensus had been built. While “to some people,” Johnson noted in his memoirs, the word consensus meant “a search for the lowest common denominator,” that definition belied the “prime and indispensable obligation of the Presidency”—to decide first what needs “to be done regardless of the political implications” and then to “convince the Congress and the people to do it.” For Johnson, a successful consensus was the consequence of effective persuasion. "

― Doris Kearns Goodwin , Leadership: In Turbulent Times