" Shinmon Aoki, a modern undertaker in Japan, described being ridiculed by society for his job washing and casketing the dead. His family disowned him and his wife wouldn't sleep with him because he was "defiled" by corpses. So Aoki purchased a surgical robe, mask, and gloves and began showing up to homes dressed in full medical garb. People began responding differently; they bought the image he was selling and called him "doctor." The American undertaker had done something similar: by making themselves "medical" they became legitimate. "

― Caitlin Doughty , Smoke Gets in Your Eyes & Other Lessons from the Crematory