" I know of no pleasure more reliable than consuming a great American brand against the backdrop featured in its advertising. Driving a Ford pickup down brown dirt roads. Swigging a Coke on the beach in Malibu. Flying Great West over central Colorado. It's a feeling of restfulness and order akin, I suspect, to how the ancient Egyptians felt watching the planets line up over the Pyramids. You're in the right place, you're running with the right forces, and if the wind should howl tomorrow, let it. "

― Walter Kirn , Up in the Air