" One of the things I’ve learned over my years in business is that, once you have a great product, it is essential to protect its reputation with vigilance. It’s not just a question of getting it into the marketplace. As a result, every day I receive a bundle of press cuttings – everything that mentions Virgin. These – and staff letters – are the first things I read in the morning. "

― Richard Branson , Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way