" somewhere deep inside you realize that the dream has taken a hit. It hasn’t died, of course. But it has been dialed back—calibrated to the reality of deadlines, budgets, and limited resources. A similar process can happen for individuals who set out to create something, whether a book, a record album, or even a comedy routine. It’s easy to “settle.” At this very moment, you face a decision. "

― Michael Hyatt , Platform: Get Noticed in a Noisy World