" To some degree, I get why our business likes ’em young. Advertisers want people they can convert, people who haven’t yet made up their minds about things like what their favorite paper towels are or what car they like to drive—people who might change their minds and switch to a different brand because of the ads they see. But as consumers get older, they decide what they like to use and they hardly ever deviate, which means advertisers need to move on to influence the next batch of potential paper towel devotees. "

― Lauren Graham , Talking as Fast as I Can: From Gilmore Girls to Gilmore Girls (and Everything in Between)