" Only two possibilities are left to the individual: either he remains what he was, in which case he becomes more and more unadapted, neurotic, and inefficient, loses his possibilities of subsistence, and is at last tossed on the social rubbish heap, whatever his talents may be; or he adapts himself to the new sociological organism, which becomes his world, and he becomes unable to live except in a mass society. "

― Jacques Ellul , The Technological Society