" When you watch a TV show or a movie, what you see looks like what it physically represents. A man looks like a man, a man with a large bicep looks like a man with a large bicep, and a man with a large bicep bearing the tattoo "Mama" looks like a man with a large bicep bearing the tattoo "Mama."

But when you read a book, what you see are black squiggles on pulped wood or, increasingly, dark pixels on a pale screen. To transform these icons into characters and events, you must imagine. And when you imagine, you create. It's in being read that a book becomes a book, and in each of a million different readings a book become one of a million different books, just as an egg becomes one of potentially a million different people when it's approached by a hard-swimming and frisky school of sperm. "

― Mohsin Hamid , How to Get Filthy Rich in Rising Asia