" They want to find work they’re passionate about. Offering benefits and incentives are mere compromises. Educating people is important but not enough—far too many of our most educated people are operating at quarter-speed, unsure of their place in the world, contributing too little to the productive engine of modern civilization, still feeling like observers, like they haven’t come close to living up to their potential. Our guidance needs to be better. We need to encourage people to find their sweet spot. Productivity explodes when people love what they do. We’re sitting on a huge potential boom in productivity, which we could tap into if we got all the square pegs in the square holes and round pegs in round holes. It’s not something we can measure with statistics, but it’s a huge economic issue. It’s a great natural resource that we’re ignoring. "

― Po Bronson , What Should I Do with My Life?: The True Story of People Who Answered the Ultimate Question