" This is why Jesus told people to count the cost of following Him. When great crowds would gather to see and hear Him, He knew that many were there for the show. They didn’t want to hear Jesus say, “deny yourself, take up your cross and follow me.” Many were not ready for Jesus to tell them that unless they were willing to give up everything they had, they were not worthy to be His disciples (Luke 14:33). Jesus wanted everyone to re-think their enthusiasm for Him. "

― Francis Chan , You and Me Forever: Marriage in Light of Eternity