QUOTE : When Muhammad, the pious merchant, began to preach to his fellow Meccans in 612, he was well aware of the precariousness of this volatile society. Gathering a small community of followers, many from the weaker, disadvantaged clans, his message was based on the Quran ("Recitation"), a new revelation for the people of Arabia. The ideas of the civilized peoples of the ancient world had traveled down the trade routes and had been avidly discussed among the Arabs. Their own local lore had it that they themselves were descended from Ishmael, Abraham's eldest son, and many believed that their high god Allah, whose name simply meant God, was identical with the god of the Jews and Christians. But the Arabs had no concept of an exclusive revelation or of their own special election. The Quran was them simply the latest in the unfolding revelation of Allah to the descendants of Abraham, a reminder of what everybody knew already. Indeed, in one remarkable passage of what would become the written Quran, Allah made it clear that he made no distinction between the revelations of any of the prophets.