" WHAT WE SHOULD learn from urban legends and the Mrs. Johnson trial is that vivid details boost credibility. But what should also be added is that we need to make use of truthful, core details. We need to identify details that are as compelling and human as the “Darth Vader toothbrush” but more meaningful—details that symbolize and support our core idea. "

― Chip Heath , Made to Stick: Why Some Ideas Survive and Others Die