" should not be “losing 10 pounds,” it should be something intrinsically motivating, such as “Fitting into my sexy black pants (without gastrointestinal distress).” Suddenly, your weight-loss mission starts looking more like a playful quest, with frequent victories along the way, and less like a daily weigh-in on the bathroom scale "

― Chip Heath , The Power of Moments: Why Certain Experiences Have Extraordinary Impact