" By contrast, a man who has just learned to read and write responds, “To go by your words, they should all be white.” To go by your words—in that phrase, a level is crossed. The information has been detached from any person, detached from the speaker’s experience. Now it lives in the words, little life-support modules. Spoken words also transport information, but not with the self-consciousness that writing brings. Literate people take for granted their own awareness of words, along with the array of word-related machinery: classification, reference, definition. Before literacy, there is nothing obvious about such techniques. “Try to explain to me what a tree is,” Luria says, and a peasant replies, “Why should I? Everyone knows what a tree is, they don’t need me telling them. "

― James Gleick , The Information: A History, a Theory, a Flood