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" You can spend all day trying to think of some universal truth to set down on paper, and some poets try that. Shakespeare knew that it’s much easier to string together some words beginning with the same letter. It doesn’t matter what it’s about. It can be the exact depth in the sea to which a chap’s corpse has sunk; hardly a matter of universal interest, but if you say, “Full fathom five thy father lies,” you will be considered the greatest poet who ever lived. "

Mark Forsyth , The Elements of Eloquence: How to Turn the Perfect English Phrase


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Mark Forsyth quote : You can spend all day trying to think of some universal truth to set down on paper, and some poets try that. Shakespeare knew that it’s much easier to string together some words beginning with the same letter. It doesn’t matter what it’s about. It can be the exact depth in the sea to which a chap’s corpse has sunk; hardly a matter of universal interest, but if you say, “Full fathom five thy father lies,” you will be considered the greatest poet who ever lived.