" Above all, I hope I have dispelled the bleak and imbecilic idea that the aim of writing is to express yourself clearly in plain, simple English using as few words as possible. This is a fiction, a fib, a fallacy, a fantasy, and a falsehood. To write for mere utility is as foolish as to dress for mere utility. "

― Mark Forsyth , The Elements of Eloquence: How to Turn the Perfect English Phrase