" Still, more than all the implausible fluff, it was the advertisements-neat, clean, set off in a box in the middle of some mendacious tale-that were ductile for dreaming. However much it smacked of that hyperbole necessary for sales purposes, he nonetheless remained astounded and tickled by the imperturbable guarantee in the announcement of a product that existed, that could be bought, a product which was not, in sum, the figment of a journalist's imagination, a ruse invented for the sake of a byline. "

― Joris-Karl Huysmans , A Dilemma