" Most of all, we love a good study. Newscasters know instinctively that the best way to get people’s ears to perk up is with these five words: “A new study has found.” It matters little what follows next. A new study has found that red wine is good for you / kills you. A new study has found that homework dulls the brain / enlarges it. We especially like studies that lend credibility to our own idiosyncrasies, as in, “A new study has found that people with messy desks are smarter” or “A new study has found that moderate daily flatulence improves longevity. "

― Eric Weiner , The Geography of Bliss: One Grump's Search for the Happiest Places in the World