" In other words, where we are is vital to who we are. By “where,” I’m speaking not only of our physical environment but also of our cultural environment. Culture is the sea we swim in—so pervasive, so all-consuming, that we fail to notice its existence until we step out of it. It matters more than we think. "

― Eric Weiner , The Geography of Bliss: One Grump's Search for the Happiest Places in the World