" How, I wonder, staring out my hotel window into black nothingness, can Icelanders possibly be happy living under this veil of darkness? I’ve always associated happy places with palm trees and beaches and blue drinks and, of course, swim-up bars. That’s paradise, right? The global travel industry certainly wants us to think so. Bliss, the ads tell us, lies someplace else, and that someplace else is sunny and eighty degrees. Always. Our language, too, reflects the palm-tree bias. Happy people have a sunny disposition and always look on the bright side of life. Unhappy people possess dark souls and black bile. "

― Eric Weiner , The Geography of Bliss: One Grump's Search for the Happiest Places in the World