" A needy man is constantly investing in the perceptions others have in him. He is being extra nice and friendly when he doesn’t want to be because he believes he must do this to be liked and loved. He is buying a fancy watch and season tickets to the local sports team so that he will be admired and loved. He is coming up with fake compliments or pretending to be a bad ass because he thinks it will get him attention and love. "
― Mark Manson , Models: Attract Women Through Honesty