QUOTE : Daniel also places candidate answers in a very specific framework. As the candidate tells their story, Daniel continuously asks himself: Whom is this person responding to or used to performing for? Whom do they view as important to impress? Their parents? A particular peer? High school friends? A former boss? This is revealed at moments when they disclose some angles of their past successes and failures rather than others. You might be surprised how often this information comes through in the context of an interview. For instance, a person may refer to college teachers who scorned her or did not appreciate her innovations, or a person may still be wrapped up in how he was viewed as a child by his parents. Thinking about this question can give you the context people are speaking from and, more generally, a sense of their ambitions and worldview. If they are still trying to impress their high school peers, for instance, they might have focus but they are unlikely to understand the broader picture behind your company or grasp its global ambitions. Most importantly, be alert for the distinction between those who are stuck in their past and those who learned from it but are moving forward and seeking to expand the sphere of people they can impress.