" Duration and intensity are other common reasons we might regret behaviors. Very few people feel shame about using Facebook or other social media sites, but many people harbor private guilt about the number of hours they spend on those sites, or how often they feel compelled to check those sites when they shouldn’t (while driving, while at work, while dining with family or friends). "

― Hugh Howey , Wayfinding Part 1: Rats and Rafts (Kindle Single)