" Serious art, whether expressed in score, script, or image, seizes you on first encounter. It then holds and distracts you long enough to lead your mind away and through the remainder of its content—perhaps to understand the whole intended meaning, perhaps to revisit a fragment for sheer pleasure. The overall feel of a creative work (call it the signature) may come at the beginning or at the end, and sometimes only after the experience when it is stored in long-term memory and is the first thought that comes to the conscious mind upon recall. "

― Edward O. Wilson , The Origins of Creativity