" …It's as if they actually think that what other people think of them somehow doesn't matter. I mean, I know we're all supposed to believe that, but obviously, none of us actually do. And nor should we, because it does! It does matter! And the people who genuinely believe it doesn't tend to be the very people who ought to care most what other people think of them, because what the other people are thinking is, 'No, actually, I don't think the Chinese are " up to something," ' or, 'You should use mouthwash,' or, 'Your mania for the collective socialization of agriculture will surely cause the deaths of millions,' or, 'Forty cats is too many cats. "