" But I don’t think it was necessarily so organized, so planned out as a means to manipulate us. I just think it really was the Wild West out there and they were making shit up as they went along. I mean, who was there to stop them? I know the word for all this now: it’s pseudoscientific. It’s kind of a great word: I like the s sound that comes twice in a row when you say it. "

― Emily M. Danforth , The Miseducation of Cameron Post