" He looks between the two. " Evie," he starts, as if he's explaining something to a five year old, " You do know that they can say whatever they want to on the package, right? It doesn't mean it's true." " Well, see," I counter, " You're right. But you're also wrong. I think that 95 percent of knowing you're the greatest is all about confidence. You might suspect you're the greatest, you might hope you're the greatest, but if you don't have the balls to proclaim yourself the greatest in bold packaging, and let your critics test you if they dare, then you probably aren't the greatest. Who can resist the guy who really, truly believes in himself? "