" We think of our eyes as video cameras and our brains as blank tapes to be filled with percepts. Memory, in this flawed model, is simply rewinding the tape and playing it back in the theater of the mind. This is not at all what happens. The perceptual system, and the brain that analyzes its data, are deeply influenced by the beliefs it already holds. As a consequence, much of what passes before our eyes may be invisible to a brain focused on something else. "

― Michael Shermer , The Believing Brain: From Ghosts and Gods to Politics and Conspiracies How We Construct Beliefs and Reinforce Them as Truths