" These days, it literally is all about ‘me’. In an analysis of over 750,000 books published between 1960 and 2008, Jean Twenge and her colleagues found that the use of first person plural pronouns (i.e. We, Us) decreased 10 per cent, while during this same timeframe, the use of first person singular pronouns (i.e. I, Me) increased 42 per cent, and second person pronouns (i.e. You, Your) quadrupled. "

― Philip G. Zimbardo , Man Disconnected: How technology has sabotaged what it means to be male