" What a relief, I’m just like everyone else.” The more we hear these kinds of statistics, the more firmly we start to believe that this is what people do, and it’s OK if I do it too. When you are like 86 percent of other Americans, why would you need to change? "

― Kelly McGonigal , The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It