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" You have to try everything, for consumerist man is haunted by the fear of 'missing' something, some form of enjoyment or other. You never know whether a particular encounter, a particular experience (Christmas in the Canaries, eel in whisky, the Prado, LSD, Japanese-style love-making) will not elicit some 'sensation'. It is no longer desire, or even 'taste', or a specific inclination that are at stake, but a generalized curiosity, driven by a vague sense of unease - it is the 'fun morality' or the imperative to enjoy oneself, to exploit to the full one's potential for thrills pleasure or gratification. "

Jean Baudrillard , The Consumer Society: Myths and Structures


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Jean Baudrillard quote : You have to try everything, for consumerist man is haunted by the fear of 'missing' something, some form of enjoyment or other. You never know whether a particular encounter, a particular experience (Christmas in the Canaries, eel in whisky, the Prado, LSD, Japanese-style love-making) will not elicit some 'sensation'. It is no longer desire, or even 'taste', or a specific inclination that are at stake, but a generalized curiosity, driven by a vague sense of unease - it is the 'fun morality' or the imperative to enjoy oneself, to exploit to the full one's potential for thrills pleasure or gratification.