" Um um um um um. This business of—this business about marketing yourself, there’s nothing wrong with that. Unless we’re allowed to think that that’s—that that’s it. That that’s the point, that that’s the goal, you know? And that’s the reason we’re here—because that’s so empty. And you as a writer know that it’s—if you as a writer think that your job is to get as many people to like your stuff and think well of you as possible … And I could, we could both, name writers that it’s pretty obvious that’s their motivation? It kills the work. Each time. That that’s maybe 50 percent of it, but it misses all the magic. And it misses, it doesn’t let you be afraid. Or it doesn’t, like, let you like make yourself be, be vulnerable. Or … nah, see, I’m not … Anyway, anyway. "

― David Foster Wallace