" There’s a whole lot of people don’t seem to understand that you have to talk to a man in his own language before he’ll take you seriously. If you talk tough and quote Shelley they think you’re cute, like a performing monkey or something, but they don’t pay any attention to what you say. You have to talk the kind of lingo they’re accustomed to taking seriously. And it works the other way too. Half the political intelligentsia who talk to a working audience don’t get the value of their stuff across—not so much because they’re over their audience’s heads, as because half the chaps are listening to the voice and not to the words, so they knock a big discount off what they do hear because it’s all a bit fancy, and not like ordinary, normal talk. "
― John Wyndham , The Day of the Triffids