" All persuasion moves through the steps of this cycle. To take people from the beginning to the end of the Persuasion Cycle, you need to speak with them in a manner that moves them: From resisting to listening From listening to considering From considering to willing to do From willing to do to doing    From doing to glad they did and continuing to do "

― Mark Goulston , Just Listen: Discover the Secret to Getting Through to Absolutely Anyone