" That’s because even if what we want is best for all concerned, other people don’t want it shoved down their throats. They want to align with us, work with us, and be valued by us. They don’t want to be run over by us. If we trample them to get our way, we may get them to do what we want right now, but they’ll be angry about it later . . . and they’ll let other people know. "

― Mark Goulston , Real Influence: Persuade Without Pushing and Gain Without Giving In