" We hear them continually on TV: hence they occur first when it is our turn to talk. In this regard, talk may be said to be the enemy of writing. If you observe yourself when on the point of writing that the word rising spontaneously to your mind is not the hard, clear words of a lover of plain speech, but this mush of counterfeits and cliches. "

― Jacques Barzun , Simple and Direct: A Rhetoric for Writers