" Daily Law: If you are too present and familiar, always available and visible, you seem too banal. You give people no room to idealize you. But if you are too aloof, people cannot identify with you. The Laws of Human Nature, 15: Make Them Want to Follow You—The Law of Fickleness "

― Robert Greene , The Daily Laws: 366 Meditations on Power, Seduction, Mastery, Strategy and Human Nature