" Your object, however, offers the fantasy of a quick path to wealth and success, of recovering lost youth, of becoming a new person, and even of conquering death itself. People will grasp greedily at such things because they are considered so impossible. By the law of induction we can imagine all of these shortcuts and fantasies (just as we can imagine a unicorn), which gives us the desire to reach them, and imagining them is almost like experiencing them. Remember: it is not possession but desire that secretly impels people. To possess something inevitably brings about some disappointment and sparks the desire for something new to pursue. You are preying upon the human need for fantasies and the pleasures of "

― Robert Greene , The Laws of Human Nature