QUOTE : We are all permeable to the influence of the group. What makes us more permeable is our insecurities. The less we are certain about our self-worth as individuals, the more we are unconsciously drawn toward fitting in and blending ourselves into the group spirit. Gaining the superficial approval of group members by displaying our conformity, we cover up our insecurities to ourselves and to others. But this approval is fleeting; our insecurities gnaw at us, and we must continually get people’s attention to feel validated. Your goal must be to lower your permeability by raising your self-esteem. If you feel strong and confident about what makes you unique—your tastes, your values, your own experience—you can more easily resist the group effect. Furthermore, by relying upon your work and accomplishments to anchor your self-opinion, you won’t be so tied to constantly seeking approval and attention.